Friday 6 April 2012

Cape Town Student Partners With Two Oceans Wine, Travels the World

Liam Kelly, who beat 4000 contestants to take the title of 2012 World Explorer, sponsored by STA Travel South Africa, is the first South African to win in the annual event that enables him to visit 75 cities in 25 countries this year. He has teamed up with Two Oceans Wine and will provide regular updates of his travels.

Kelly, who has taken off a year from his advertising and marketing studies to travel the world, will offer fast-paced, quirkily written and novel insights on his travels and encounters. Wearing his trademark flip-flops, he is also posting pictures of his feet in a range of places along the way with visitors to the site asked to guess his whereabouts to stand a chance of winning a series of prizes.

Worldwide visibility

Global marketing manager for Two Oceans, Jackie Olivier said the worldwide visibility of the brand was a natural fit with Liam's travels. According to the organisers of the World Explorer competition, he was chosen on the basis of four competition steps: a motivational letter and CV with a sample blog post; a personal interview; the promotional video he produced once he had reached the top ten shortlist and then a public voting process.

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